HUNDREDS more customers shopping at Morrisons in Somerset will qualify to get 10 per cent off their shopping from today (Friday).

The supermarket giant has announced that people in the emergency services, care workers and armed forces who hold a Blue Light Card are now eligible for the discount.

The move follows the 10% discount offered by Morrisons to NHS and school staff across the country.

The company has stores in Taunton, Bridgwater, Wells, Glastonbury, Minehead, Yeovil and Weston-super-Mare.

The Morrisons discount, which is valid till after Christmas, is a thank you to the thousands of key workers including social care workers who have gone above and beyond their usual roles to provide care and support to the British public throughout the coronavirus pandemic this year.

Blue Light Card holders will also be able to participate in a dedicated shopping hour alongside NHS workers and school staff from 6am to 7am Mondays to Saturdays before Morrisons stores open to other customers.

David Potts, Morrisons chief executive, said: “Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances.

"This discount is a thank you for all that they have done and continue to do for us all.”

Tom Dalby, chief executive of Blue Light Card, said: “We are thrilled to partner with Morrisons in saying thank you to those who have been working on the front line during these difficult few months.

“Morrisons is a well-loved fresh food brand for many and offering a Blue Light Card discount will make a huge difference to our members. I hope that this partnership will make the Christmas food shop that little bit easier for those who go the furthest for us.”