BRIDGWATER couple Jeremy and Julia Minchin, owners of baby and toddler brand Hippychick, are the latest guests to share their behind-the-scenes story on the family business podcast It Runs In The Family.

The business was born at their kitchen table in 1999.

Their innovative back-saving hipseat was the first product to be introduced to the product portfolio and became the backbone of the successful Hippychick business.

Julia and Jeremy join mother and daughter podcast hosts Liz and Leila Willingham on episode 30 of It Runs In The Family to reveal how they are committed to making life easier for families with young children, their dedication in supporting local businesses to flourish and providing an award-winning service to customers.

Liz Willingham said: “Like many businesses, Hippychick is a business born from a table in the family home, although Julia and Jeremy’s story isn’t just the standard home-grown business success.

"From 2.30am commutes in the early days, a near fatal paragliding accident and a son found asleep in the warehouse, family brand and family business Hippychick has become the success it is today through true hard graft, grit and determination.

“Founder Julia and her incredibly supportive husband and business partner Jeremy delve into the journey behind Hippychick, sharing their learnings, tips and the, on occasion, turbulence they faced when growing the brand.

"We start from the very beginning, how the idea of the back-saving hipseat came to market and why Julia threw herself into business and how, like many founders, Jeremy balanced the new business and his existing role in the Met Police.”

Listeners will hear how they balance business with parenthood, create a family feel with staff and customers alike, and the joys of seeing your partner in their element.

This episode covers:

  • How Jeremy’s paragliding accident put the Hippychick team to the test;
  • Changing sectors and undergoing a cultural shift to join the family business;
  • How Julia and Jeremy pushed through uncertainty and built their brand in the early days;
  • Juggling parenthood with the business, and how it can feel like an extra child of your own.

A new episode of It Runs In The Family, which attracts listeners in 42 countries, is released every other Wednesday and is available to download and stream on all major podcast platforms including Apple Podcasts, Spotify and Google Podcasts.

To never miss an episode or to discuss recording a family business story, visit lizleanpr.co.uk/podcast-runs-in-the-family/