THE Fairtrade Foundation has joined Glastonbury Festival 2024 as an official campaign partner.

It celebrates the foundation's commitment to Fairtrade and acknowledges 30 years of Fairtrade-certified products in the UK.

The Fairtrade Foundation will set up camp in a tent next to the famous Pyramid Stage.

Here, festival goers will have the unique opportunity to learn about the impact of Fairtrade over the past three decades on farmers and workers in mid and low-income countries.

Visitors to the Fairtrade stand will be able to experience personal farmer testimonials, engage in a photo opportunity, or even get a temporary tattoo as a show of support.

The stall is an opportunity to learn more about the work of Fairtrade and join the movement towards a more equitable and sustainable future.

(Image: PA)

Over the past 30 years, the Fairtrade Foundation and its partners have garnered a global community of millions, advocating for fair prices and decent working conditions for farmers and workers.

Glastonbury Festival has been part of this journey, ensuring Fairtrade produce is used on site and spreading its important message.

Andrew Bowring, partnership development manager at the Fairtrade Foundation, said: "It has been a pleasure working with the Glastonbury team and we are incredibly excited to take this next step in our partnership.

"By committing to building a future that is fair and converting all of their cotton merchandise to Fairtrade, the team is helping to support thousands of cotton farmers and their families."

In the face of the climate crisis, rising costs, and market volatility, sustainable supply chains are more vital than ever.

Farmers need better prices and fairer wages to withstand climate changes and other global challenges.

Silvia Herrera, a Fairtrade coffee farmer from Mexico, reflected on the impacts of fair trade, stating: "A fair price gives us the opportunity to dream, to learn, to work hard and experience things that we would never have imagined."

Visitors to Glastonbury 2024 are encouraged to support the 'Choose Fairtrade' campaign, by visiting the Fairtrade stall and choosing Fairtrade products.

Sarah Brazier, head of campaigns at the Fairtrade Foundation, said: "At Fairtrade, we are more committed than ever to our vision of a world in which farmers and workers can earn more for their crops and fight climate change.

"We hope that our presence next to Glastonbury’s most iconic stage will add to the magic and motivate festival goers to join Glastonbury as part of our movement for trade and climate justice."