M&S Taunton is launching a new weekly parent and baby meet-up as part of its first baby club, the parent hood.
Starting on September 3, the store's café will host the gatherings every Tuesday from 9.30am to 11.30am.
M&S, known for being a convenient shop for families, has launched the parent hood through its Sparks loyalty scheme.
The initiative celebrates significant moments in pregnancy and a baby's first two years.
Parents who join the parent hood via Sparks and sign the 'Parent Pledge' can enjoy perks including a complimentary slice of cake each week with a hot drink purchase in M&S cafés, and a 10 per cent discount on M&S baby grows for a year.
Rob Moore, store manager at M&S Taunton, said: "The team and I cannot wait to launch our new café meet-ups next month and bring together parents in the local community.
"It’s fantastic to be part of the parent hood, M&S’ first ever baby club, and to be able to offer customers exclusive discounts and the chance to save up to £250 every year.
"Do encourage family or friends expecting or who have had a baby to come along on a Tuesday."
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