A family-run care provider is celebrating its 10th anniversary.

Live in Care, which was set up by Pete Cullen and his wife Elaine in 2014, offers 24-hour live-in care at home.

The couple started the business to improve the lives of older people and support them to continue living in their homes.

It now supports more than 70 people, predominantly in the South of England, including Somerset, Devon, Dorset, and Cornwall.

Among their clients are several centenarians, including a 106-year-old woman in Wellington.

(Image: Live In Care) Registered manager Fran Bradshaw, who has been with the company for more than six years, praised the company's ethos and dedication to quality care.

She said: "This team is amazing, they share the same ethos of care, and our wonderful carers make a daily difference to people's lives.

"It's not just about care to us, it's about truly giving people what they want, not what they need."

Live in Care attributes its success to its commitment to keeping people in their homes, where they have their most treasured memories.

For more information, visit livein.care or call 01823 765121.