A JEWELLERY shop in Taunton has gone through big changes with every aspect of the refurbishment being “thoughtfully designed with local shoppers in mind.”

Opening up on East Street, customers are welcomed into a bright and modern interior, with a host of new features to improve and enhance their shopping experience.

H. Samuel Taunton's refurbishment is part of a multimillion-pound store investment programme by parent company Signet Jewelers UK and Ireland.

A total of 41 H Samuel stores and 14 Ernest Jones stores across the UK are being refurbished.

The new interior at H. Samuel since the refurbishment. (Image: Signet Jewelers) “This significant investment underscores our dedication to local high streets and shopping centres across the country.

“We believe that a vibrant retail sector is a vital part of a thriving community, and we hope our refurbished stores will be warmly welcomed by local shoppers,” said Neil Old, Managing Director of Signet Jewelers UK and Ireland.

H. Samuel in Taunton is also hosting a “special event” from the 27 September to the 29 September.  

As part of the celebrations, H Samuel is inviting shoppers to join them on that weekend for a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card.

Store manager, Jaii Hopes said: “We wanted our Taunton customers to feel right at home from the moment they enter our store.

“We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store.”

You can find the new-look jewellery store at H. Samuel Taunton, 10 East Street, TA1 3LN.

Jaji continued: “Amongst the fresh, bright and modern interior/exterior with new diamond, jewellery and watch displays, our Perfect Piercing Studio has also been updated.

“This creates a destination for customers to style their own look from our extensive earring collection.

“We’ve also introduced a design consultation area, where customers can add a personal touch to their jewellery with engraving; customise their own one-of-a-kind perfect piece by selecting their stone, cut, setting and budget or bring to life their design vision and create their own unique, bespoke piece.”