A new trade show in Somerset will showcase the South West's food and drink suppliers.

Hale Events will launch The Source Roadshow at the Bath & West Showground on February 25, 2026.

The organisers, known for regional trade events like The Source and Expowest Cornwall, are planning to bring more than 100 exhibitors to the one-day event.

Managing director Mike Anderson said: "2026 may seem a long way off, but this lead time gives us the opportunity to establish the right partnerships and marketing strategies.

"That way, when the show launches, exhibitors can be confident they’ll have a well-prepared event at which to connect with the right buyers and maximise their success."

Hale Events has been organising trade shows for more than 30 years from their office in Axbridge.

The Source Roadshow will provide a platform for Somerset's food and drink producers to exhibit together.

It will feature a mix of local artisans and suppliers to the food retail and hospitality trade.

Trade buyers will be able to taste, test, and compare products and services.

Visiting the show is free for trade buyers, who can find out more at sourceroadshow.co.uk.

Information about exhibiting at the show available on 01934 733433.