Petruth Paddocks in Cheddar has beaten its year-on-year recycling performance in the busiest month of 2024.

The North Somerset campsite saw a 10 per cent rise in the ratio of recyclable to non-recyclable waste in August compared to 2023.

This increase means that well over half of the site's 7.5 tonnes of waste were recyclable.

The site, which welcomed 18,000 visitors to its camping and glamping facilities this year, is striving for accreditation for its environmental performance.

To achieve this, it has partnered with Grundon Waste Management to ensure waste disposal is as eco-friendly as possible.

Jules Sayer, who founded Petruth Paddocks with his family 22 years ago, said he has recently implemented innovative methods to maintain high recycling rates.

He explained: "Most campsites don’t bother with recycling at all.

"But it’s written all over our customer communications that we have a zero tolerance policy on black bin bags and that people have to recycle as they go.

"Recycling works best when everyone’s actively involved.

"We found that by employing young people to be by the bins when people leave, any issues became more easily resolved.

"Grundon are a great help in providing the personal touch to their customers – us, in this case – and making us feel like we’re a valuable part of their business."

The Bristol waste management and recycling specialist Grundon has been working with Petruth Paddocks for three years.

Sales lead Nick Malvern, with support from apprentice salesman Charlie Powell, leads the partnership.

He said: "We’ve been really impressed with the way that Jules and his staff have emphasised the importance of recycling to Petruth Paddocks’ customer base.

"We know it can be hard to insist that customers behave in a certain way.

"But we also believe that people actually really want to be part of a greater purpose.

"So we’re not surprised that Jules has had success with his efforts to communicate benefits of the recycling initiatives that the business is deploying."

Grundon Waste Management is the UK’s largest family-owned supplier of integrated waste management and environmental services.

Founded in 1929, it has developed a distinctive approach – from solutions offered to its approach to customer service – that has helped the company to maintain a leading position within the waste industry.

Mr Malvern added: "Generally, more and more companies are starting to recognise the benefits of a waste partner who provides more value than simply being competitive on price.

"It’s those added extras which are the bedrock to our commercial success and we’re proud to be supporting business owners who think the same way that we do.”