A PUB in Somerset has been opened today by TV star, Larry Lamb, as the "first in Somerset to serve milk on draught."

The New Inn, in Blagdon, has been temporarily renamed 'The Moo Inn' to reflect its new offering—the white stuff on tap with a "focus on flavour, quality, and craftsmanship." 

Larry Lamb will officially open Yeo Valley Organic's Moo Inn, which will also be serving a limited-edition menu as well as milk.

Options include a semi-skimmed golden milk, a classic chilled semi-skimmed, whole milk hot chocolate and if you fancied dessert, double cream is on the menu, paired with a roasted plum crumble. 

The Moo Inn will also serve a bespoke Yeo Valley Milk Stout and a limited-edition menu with milk at the "heart of each dish".

Speaking in collaboration with the dairy brand, Larry Lamb said: "Being a pub landlord is a familiar role for me, which is why I'm excited to be back behind the bar to officially open The Moo Inn.  

"Except, instead of beer, I'm serving refreshing pints of milk, which taste as good as they look and we're inviting people to come down and try it for themselves." 

According to research by Yeo Valley Organic, 58% of people are paying more attention to where their produce comes from and the process in which it is made.

A further 60% of people in Yeo Valley's survey are making a conscious effort to consume minimally processed foods, with better nutritional value (57%) and natural ingredients (56%) noted as key priorities. 

According to research conducted by Kantar, people are "changing it up" after trying different types of milk, with 82% of people returning to cow's milk after exploring different alternatives.

Kantar reported a year-on-year increase in consumers choosing dairy over other alternatives for health benefits.

Blagdon Inn, or The Moo Inn, is a family and dog-friendly pub that is situated just outside of Bristol near the Mendip Hills.

The pub will be open every day starting today from 12pm to 10:30pm, between October 29 to November 3.

You can find the Somerset pub at Park Lane, Blagdon, Somerset, BS40 7SB.