Wellington Cricket Club has secured ground sponsorship for the season.
The ground will now be known as Lloyd & Whyte Cricket Ground, marking a partnership with Taunton-based insurance brokers Lloyd & Whyte Community Broking.
Gemma Mather, South West regional director for Lloyd & Whyte Community Broking, said: "We’re very proud to be the primary ground sponsor for the club.
"I am from Wellington, so the cricket club is an integral part of my community, and it’s great to be able to, through Lloyd & Whyte Community Broking, support the club."
Lloyd & Whyte also extended thanks to Wellington CC club chair Mark Salter for agreeing to the sponsorship.