Somerset’s small businesses are the heart of our communities, providing unique goods, services, and a personal touch that big international corporations simply can’t match - writes Trish Caller.

They are the backbone of local economies, creating jobs, fostering relationships, and enriching the character of our towns and villages.

Supporting these businesses means investing in the people who live, work, and care about our community's future.

Let’s prioritise these local gems over large global retailers and help Somerset’s small businesses thrive—they are what truly make our communities special.

Credit to my dear friend Susie from Rocket & Bird in Taunton’s Independent Quarter for helping me with the next bit.

She is a small, local, independent business owner.

Fiercely proud of our hometown.

Shopping at small independents in YOUR hometown means you are part of the movement in keeping your high street alive.

You make a difference.

Every single purchase you make from the small independents makes a difference, even if it is just a card, a bunch of bananas, a coffee, a bracelet, a pair of socks.

Don’t underestimate the power of every purchase.

It all helps keep the small businesses running.

The amazing thing is they are there for you ALL YEAR ROUND.

Not just a pop up at the busiest time of year when the rewards for running a business are high.

They ride the highs and lows of the year, offering you the same great service and energy throughout the year.

And when you choose to spend your money and shop at your local small independent shops, you are helping to support your local economy, that’s pretty fabulous!

BUT WHAT DO YOU GET WHEN YOU SHOP SMALL?

Here’s a list of eight great things about shopping at your local independent shops.

1- A warm, friendly welcome from owners who build friendships with their customers and take time to talk…and listen!

2- The best, most knowledgeable advice from the people who know their products inside out.

3- Top customer service from people who know that each and every customer counts!

4- A calm, welcoming environment for you to shop at ease and at leisure.

5- Beautifully presented displays and windows, especially at Christmas time!

6- Many will offer locally sourced products meaning you’re not only supporting that one local business but many, many more.

7- Some shop owners will give you chocolates and snacks while you shop.

8- Sometimes you might actually catch them doing that happy dance that they go on about!

Thank you for reading and thank you for supporting your small independent businesses!

Shopping local is a powerful way to uplift your local economy, strengthen your community, and ensure that the places you love thrive.

It’s not just shopping—it’s supporting a brighter future for everyone.

See you again in four weeks!

Until then – Stay Safe and Be Kind.