Somerset-born Formula One star Lando Norris has starred in a campaign with lifestyle brand TUMI’s Turin collection.

Lando, who grew up in Glastonbury, has been hailed as a ‘dynamic athlete in his prime’ by the lifestyle brand as he posed for photos at a seaside chateau in France.

"Lando has been an invaluable partner to TUMI for over three years, consistently driving excitement for our collaborations and campaigns," said Jill Krizelman, SVP of global marketing and eCommerce at TUMI.

"This campaign is particularly special, as it offers a spirited and fresh perspective on Lando, capturing his signature style and personality in a new way. There's truly no one better to unveil the new Turin collection."

Lando said: “Working with TUMI these past few years has been an incredible experience, especially on this new campaign where the content feels super personal to me

"The leather Turin pieces offer a real premium feel, which is a nice, sleek alternative to the TUMI | McLaren kit I carry to races."